Affiliate marketing can be a valuable tool for an online business with a content marketing strategy. It builds trust with consumers, increases the value of your website and provides a passive income stream.
Passive income is the dream of many people who want to make money while they sleep, and affiliate marketing is one way to make that dream come true.
Done right, commissions will appear in your account overnight. It’s a bit of work to get started with affiliate marketing, but once implemented, affiliate income is very passive.
Affiliate marketing can be a great way for new entrepreneurs to learn how to sell online. It gives them the opportunity to test different marketing strategies and find what works in their niche. Small business owners with a content marketing strategy can add affiliate links to start earning additional income.
Overview: What is affiliate marketing and how does it work?
Affiliate marketing is the process of earning commissions by promoting other people’s products. The process is simple. You find a product you like, you sign up to become a member, you promote the product with your unique affiliate link, and you earn commission from sales made through this link.
What are affiliate links?
An affiliate link is a unique URL assigned to a specific affiliate. Contains the affiliate’s ID and tracks the sale. This allows the affiliate to take credit for the traffic they send to the website. If a visitor clicks on the affiliate link and buys the product, the affiliate earns a commission.
Examples of popular affiliate marketing websites
There are popular affiliate marketing websites that you may have visited already, you may not even realize what they are. Many offer quality content to attract visitors. Affiliate marketing websites tend to stay in a particular niche and publish content regularly. This attracts people who have a strong interest in the subject and are likely to purchase related products.
Just A Girl and Her Blog
This blog is written by Abby Lawson, who sells products through the Amazon affiliate program. She writes about what interests her most, and her content focuses on DIY projects, crafts, and organization. Lawson has shared his revenue reports and earns more than $40,000 per month, 75% of which comes from affiliate marketing.
Datingadvice.com is a fun dating site focused on providing expert advice to singles and answering real-life dating questions. Their main goal is to help people improve their dating skills and find the best dating site for their needs. Dating Advice makes money by referring people to paid dating sites like eHarmony and Match.
100 Days of Real Food
100 Days of Real Food is a great example of a successful niche Amazon affiliate website. It is similar to a food blog recommending certain products. Owner, Lisa Leake, has become an authority on real food and uses her blog to sell her cookbook.
Benefits of being an affiliate marketer
Affiliate marketing can help you generate additional revenue streams and form partnerships with other businesses that can earn you referral commissions. Some of the benefits of affiliate marketing include:
- Additional income without creating new products
- No start-up costs
- Build brand awareness in your niche
- improve SEO
- Build valuable partnerships
- Scale your business
Disadvantages of affiliate marketing
Affiliate marketing is not for everyone and there are some downsides. Some businesses do not have a business model that can accommodate an affiliate marketing campaign. Some disadvantages of affiliate marketing include:
- Not your product or program: Affiliate marketing commissions and rules depend on the other company. The company can reduce its commissions at any time.
- You do not control the competition: Skilled affiliate marketers in your niche are very competitive. You may find it difficult to rank for keywords that will promote products.
- Unable to create customer base: Once you recommend, a customer may not buy from you again. If they leave your website via an affiliate link, you’ll never be able to market to them again unless they sign up for your email list first.
- No guaranteed income: Affiliate marketing is not easy. Unless you’re running ads, it may take some time to build a following and earn referral commissions. There is no income guarantee.
- Entrepreneurship is not for everyone. Some people do not start on their own and prefer to be instructed on what to create. Affiliate marketing is more for people who can work on their own and test different content ideas.
How to start making money online with affiliate marketing?
Getting started with affiliate marketing may only take a few days. To become an affiliate, you only need to decide on the products you want to promote and apply. Once approved, you can start promoting products and earning commissions.
1. Choose your niche
If you already have a business or product that you sell, you enter that field. If you’re starting from scratch, you’ll need to brainstorm about the different things you’re interested in promoting. Narrowing your niche allows you to create content and build followers. When you focus on a subject, you begin to be seen as an expert on that subject. The more specific you are about your niche, the better.
2. Choose your products
Select the products you want to promote. Remember that you want your audience to trust you, so don’t lose their trust by promoting something that doesn’t fit your brand or values. It is best to choose products that you would recommend to a friend. Consider your brand’s unique selling proposition and choose products that complement it.
Research before promoting products. Product reviews should be honest and explain the product’s benefits and pitfalls. If you’re honest about your entire experience, your audience will appreciate it.
Choose products in your niche. If you run a cooking blog and start promoting hiking gear, people will be confused. Do not promote irrelevant products as they have a high affiliate commission.
3. Research affiliate programs
There are two different ways to sign up for affiliate programs. Some companies run their own programs, while others are run through a third party that manages multiple companies’ affiliate programs.
If you already love a brand’s products and regularly talk about them with your friends, go to the brand’s website and look for a link that says “affiliate program”. Read the affiliate agreement and determine if it fits your business.
Multi-brand affiliate programs allow you to take advantage of a variety of programs through their services. ShareASale and CJ Affiliate are examples of multi-brand affiliate programs. Each brand will offer different commissions, so be sure to read the details.
As you research each opportunity, keep the following questions in mind:
- What percentage of the sale will I get?
- Is it worth my time as a creator?
- Does the affiliate program offer additional marketing resources to help promote its products?
Being a partner is easy. Simply sign up. The company will review your website and determine your eligibility. Once approved, the company will provide you with affiliate links and, in some cases, marketing materials for their products.
4. Create a blog or website
People don’t click on affiliate links that don’t have any context. A blog or website gives you the opportunity to build trust with consumers. You can guide them through their customer journey with blog posts and landing pages.
Small businesses often have a website they will use for affiliate marketing. Most e-commerce platforms allow you to create blog posts and web pages with affiliate links.
5. Start promoting affiliate products
Once you have a website and affiliate links, you can get started. Start promoting links with ads that lead to landing pages or create a blog and write product reviews or informative content to help consumers decide whether they want to buy the product.
5 best practices when selling online as an affiliate marketer
Some affiliate marketers fail quickly because they don’t follow best practices. They may give links without knowing much about themselves, or they may become annoying by sending the same link over and over to their followers. Selling online requires building good relationships with customers.
1. Focus on value
Affiliate marketing is all about building trust and providing value to your target audience. When your audience trusts you, they will naturally be curious about your product recommendations.
2. Do not spam your affiliate link
The fastest way to get someone to unfollow you is to constantly post the same affiliate link. Most people don’t want to make a purchase. They are looking for information on how to solve their problems. Every time someone sees that you’re sharing affiliate links, they’ll know you’re trying to sell.
Instead, write a review about the product. People interested in buying a product want honest opinions from other people who have tried it.
3. Promote only high quality products
Low-quality products not only harm your relationship with the consumer, but can result in loads of returns and refunds. There are tons of low quality offers. They pop up as get-rich-quick schemes and male-enhancing drugs. Your reputation can be permanently damaged when email service providers see these sites.
4. Send valuable emails
Your emails will help build a relationship with the consumer. Make sure you provide value with every email, so write emails that will benefit your audience. Consistently delivering value sets you apart as an expert in your field.
5. Build relationships
Produce emails and blog content that showcases your personality. Most people want to feel a connection. Otherwise, you’re just a name in their inbox. Help your customers understand that you have a passion for your work and want to help with their problems. You are a person with dreams and ambitions like them. If your audience connects with you, they are more likely to follow your recommendations.
Affiliate marketing adds extra value to your business
Affiliate marketing can be included as a component of any small business with a website. It can improve your online store marketing. Partnering with other companies that offer complementary services and products provides additional value to your customers.
For example, a paint company may sell paint, but its customers will also need to purchase paint brushes, ladders, and rags. Adding reviews on complementary products will help you build your website, increase your value, and provide an additional stream of passive income.