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9 experts share their best Black Friday and Cyber ​​Monday 2021 tips

Black Friday and Cyber ​​Monday are key dates on the calendar for any brand. Whether you’re e-commerce or SAAS, it’s essential that you make the most of these popular shopping dates. Our experts share their top tips for getting the most out of it.

During Black Friday and Cyber ​​Monday, you will undoubtedly see an increase in visitors to your website as shoppers search for your special deals. This can be very exciting! But it can be equally disappointing to see that on average 70% of these visitors will leave without taking any action.

So how do you get these visitors to stay on your site and eventually buy? You’ve worked hard to let them go without making the extra effort to stay.

Personalize your offers. Planning to run a sale that offers a certain % discount, BOGO or something similar? Use the same offer, but personalize it based on the content or product your visitor is most interested in. For example, if viewing the collection of dresses in your store, show an offer of 20% off dresses instead of a general offer of 20%. If they’re reviewing shoes, show an offer for 20% off shoes. You can still show the general offer on public pages of your site, such as your home page or your about page, but customize the offer wherever you can.

Angie Meeker, Chief Operating Officer, OptinMonster

You can offer discounts and coupon codes on your website, email list, social media channels (Facebook/Twitter), newsletters, blog posts or directly through customer service this high-yielding shopping season. Also set up discounted gift card deals for customers who want to redeem their rewards after Black Friday/Cyber ​​Monday.

Robin Brown, CEO of VIVIPINS

Trying to compete with the aggressive discounts from big stores will eat up your profit margins. Level the playing field by focusing on your strengths rather than catching up on prices and discounts from retail giants. Smaller sellers should focus on their capabilities rather than competing head-to-head with a deep discounter. Customers prefer to buy from smaller stores because it is more enjoyable and convenient; the owners are familiar with them and the customized service is unparalleled. Prices are sometimes lower there as well, but that’s not the main reason people go there.

Keep this information in mind as you plan for Black Friday and Cyber ​​Monday. Recognize your assets and put them to work to attract and delight customers. For example, if you’re a local store with strong customer relationships, host a unique event in your store. Invite your most valued customers, roll out the red carpet and wash them carefully. It allows customers to take a break from the hustle and bustle of large businesses.

Gerrid Smith, Marketing Manager, Joy Organics

Focus on running influencer and affiliate campaigns. Make sure you start planning now, know who you’re working with and what they need. Keep all plans in one place so you can easily access other staff members. See which campaigns have worked before and how you can use it to achieve success this year.

Once each campaign is finished, keep track of your campaign results to optimize for the future.

Thomas Van Der Kleij, Tapfiliate

One of the most helpful things you can do as part of your Black Friday/Cyber ​​Monday preparation process is to understand the thought process of online shoppers. Yes, this sounds complicated, but what you really need to do is do some research. Make sure you know the trends and relevant keywords/phrases that might be helpful in your situation. Here are a few aspects to keep in mind:

Google Trends and Google Suggest are good starting points. These features will help you discover popular queries and understand search intent for users interested in your domain during Black Friday/Cyber ​​Monday.

Remember: When looking for gift ideas, it’s common to include the words ‘best’ and ‘best’ at the beginning of a search query.

Consider creating gift guides. People have a hard time coming up with new ideas when choosing gifts, so why not help them? Whether it’s a blog post on your website or a guest post elsewhere, you’re hitting two birds with one stone: you’ll help your audience make decisions and increase your website/sales.

Anastasiia Potashina, Community Manager of Digital Olympus

Make sure your website is optimized for mobile devices. You don’t want potential customers to be deterred by a slow-loading or unresponsive site, so it’s important to take the time now to make the necessary changes.

Make sure you promote your sale at the right times and through multiple channels such as email newsletters or social media posts. You’ll want to make sure many potential customers are aware of the Black Friday and Cyber ​​Monday deals so they don’t miss out.

Once the order storm has passed, you’ll want to make sure your items are delivered as quickly and efficiently as possible. You can also use these days to offer gifts that arrive late, or discounts on future purchases for those who order too late.

Brian Lim, Founder and CEO, INTO THE AM

Your customers already know what’s coming. Every brand will be on sale, and the only way to stand out, apart from big discounts, is through unique content. Fortunately, social media apps like Instagram make it easy for brands to create content that is not only visually stunning, but engaging as well.

Take advantage of Instagram Stories interactive stickers to take the pulse of your audience. If possible, let them decide which of your items will go on sale using survey stickers. In this way, they will feel part of the decision making and will consciously search for your brand on the day of the sale.

You can also use countdown stickers to increase quick sales and remind your customers to check back at certain times.

Remember: social media is a conversation and your customers want to be heard!

Denise Langenegger, Team Leader, Instasize
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The best tip for Black Friday and Cyber ​​Monday in 2021 is to forget about the traditional Cyber ​​Five and instead focus on getting ready for the entire holiday season. Whether it’s due to a global shipping crisis and labor shortages, early promotions like Amazon’s “Black Friday-worthy deals”, or COVID-19-related changes in consumer behavior, holiday shopping will kick off earlier this year and will take longer than in past years. it will last.

Retailers must prepare NOW to achieve success during the holidays and into 2022. For eCommerce brands, this means solving site performance issues to ensure customers have a fast and consistent online shopping experience every time they visit your site throughout the season. Retailers can’t count on quick fixes like virtual waiting rooms or online queues this year, as increases in online traffic will likely be unpredictable. Additionally, as many retailers adjust their strategies to stand out from the typical Cyber ​​Five competition, brands need to be confident.

Bob Buffone, Co-Founder and CTO of YOTTA


Ranking for valuable keywords is crucial to your company’s online presence, and the stakes are higher when thousands of customers are online and looking for where to spend their money. In-depth keyword research gives your Black Friday marketing strategy an edge. The principles of keyword research remain the same for BF/CM, so high relevance, low competition, and high search volume are still the best targets.

It’s best to target keywords upfront so you can land at the top of the SERP to outrun your competitors. It also takes time to rank for relevant keywords, so do your research and start your campaign early to increase your chances of hitting the top of the search results page. Early research also helps you allocate resources more effectively.

Additionally, previous research shows that phrases of four to five words receive higher search volume than phrases of two words. Long-tail keywords lead to more conversions as middle-of-the-funnel buyers will type longer and more specific keywords to find the best purchase.

Maximize tools like Google Trends to identify changes and developments in periodic keywords through historical and real-time data. Put keywords in important fields like page title, URL and Alt tags in images. An optimized keyword strategy will help your site stay relevant long after the holiday season.

Matthew Don Abamonga, SEO Manager, Galacticfed.com

Get ready and go!

We hope these tips are helpful for your Thanksgiving sales. Check out this ecommerce guide for Black Friday and Cyber ​​Monday.

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