5 Winning Marketing Strategies for Ecommerce in 2021 You Can Try

Creating an online store is one of the best ways to start your own business. But with millions of other e-commerce businesses out there, you will need to find ways to differentiate yourself.

You can offer great products at great prices. But if no one can find your store, you will never be able to sell. This is why marketing is such an essential part of building a successful e-commerce business.

So how do you promote your products effectively?

We’ve outlined 5 marketing strategies below to help you get your store on the map. Most of these will work, whether you’re selling on your own site, starting an Amazon business, or selling in any of the other online marketplaces. Let’s dive.

Why is e-commerce marketing so important?

The Internet is how most consumers find the products they are looking for these days. Therefore, if you are going to build a successful business, you need to make your items easy to find on search engines and social media.

This doesn’t happen by itself. If you don’t invest in marketing, you likely won’t get traffic to your pages. This can get you stuck with a large amount of e-commerce inventory that no one is buying.

For those unfamiliar with online marketing tactics, the process may seem intimidating. But rest assured it’s not that hard. And the best part is, the harder you work on it, the easier it gets. As your store and products gain attention online, you will naturally begin to rise in search rankings and generate more sales.

With all that said, let’s review five strategies you can use to build your business.

Optimize your product listings for search engines

This is one of the easiest and most important steps you can take to promote your items. It won’t cost you anything, and if you do it right, you’ll drastically increase the amount of traffic you get.

To optimize your product listings, you need to include keywords throughout the text. Therefore, the first step is to figure out which keywords you should use. You may have an idea of ​​what keywords should be included, but for the best results, you need to use a tool to find out what terms people are actually searching for.

If you’re selling from your own site, use a tool like SEMrush or Ahrefs. For those selling in an online marketplace, try to find a site specific tool. For example, a number of keyword tools are available for Amazon sellers.

Search for the most monthly searched terms and then use those keywords in your title and text text. Those who sell on their own site can also include your keywords in the following places:

  • Image captions
  • Image alt text
  • meta title
  • Meta Description

For marketplace vendors, you may not have access to some of the areas listed above, but there may be other options. For example, Amazon provides you with a field where you can add backend keywords.

A final note on keywords: don’t overuse them. You need to make sure your text still makes sense. Search engines can tell when you stuff your copy with search terms, and customers will be turned off by listings that don’t read well.

Ideally, your products will start appearing organically in search results. However, this usually takes some time. That’s why it’s a good idea to pay for some search ads. These are ads that appear at the top of search results on search engines like Google or Amazon.

ecommerce paid search

These ads have two main advantages:

1. They help find your products: Organic SEO work takes time. By paying for search ads, you’ll start appearing immediately in searches for your target keywords.

2. They transform really well: When people search for your product, they are very likely to be interested in purchasing it. This means that the conversion rate for these types of ads is much higher than for a display ad on a content site.

Ads are easy to set up. In general, you simply choose the keywords you want to appear on and add a title and description.

If you are selling on your own site, use Google ads. For marketplace sellers, most of these companies will have their own ads that will allow you to perform searches on that site.

Social media is one of the best places to promote your products.

e-commerce marketing social

As you can see, if you want to build your brand, you need to be on social media. To get started, create pages and post content regularly on all major platforms. This could be things like promotions, product launches or just news about your business.

Try to focus more on educational and entertaining content rather than sales-oriented posts. If people see that you are constantly promoting your products, they will lose interest very quickly. Instead, start conversations with people and get them to engage with your content. This strategy takes some time, but it will have long-term benefits for your business.

You can also advertise on social media to drive traffic to your site and product listings. Facebook is by far the most popular platform for advertising as it has a number of options and allows you to target people based on:

  • Location
  • Age
  • Gender
  • Education
  • Business
  • areas of interest

Identify who your ideal audience is, and then target them with eye-catching ads. Facebook ads are very cost effective and a great way to build your customer base.

Influencer Marketing

Okay, after reading all about social media marketing, you think it will take some time to build a large following. And you’re right. That’s why it’s a good idea to hire influencers to promote your products for you.

An influencer is someone who has a large following and the power to influence the buying decisions of many different people.

influencer marketing micro

Generally speaking, the more followers an influencer has, the more they charge for promoting your products. Fortunately, you don’t need to hire a mega-influencer for this strategy to work. Even a nano or micro influencer with the right audience can be a powerful ally for you.

Find influencers in your field and reach people you’re interested in. There are also services that can help you find influencers with an audience that fits your brand.

affiliate marketing

Wouldn’t it be great if someone could promote and sell your products for you? This idea is not far off. Actually, this happens all the time.

Affiliate marketing is when you reward people for referring customers to your store. If the person they sent you buys something, they get a small percentage of the sale.

All you have to do is give your affiliates trackable links to share with their followers and subscribers. Since there is a monetary reward for promoting your business, these people are very motivated to help you make sales.

Fortunately, there are solutions that make installing such programs easier. Tapfiliate offers the best affiliate tracking software that integrates seamlessly with your online store.

The best part about this strategy is that once you build a strong affiliate network, they will do most of your marketing for you.


Starting a new e-commerce business takes effort, but with the right marketing strategies, you shouldn’t have any problems making sales. Try some of the tips above and before you know it, you’ll have your own successful online store.

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