Between Black Friday, Cyber Monday, Christmas, and New Year’s, there are plenty of opportunities to incorporate the holidays into your affiliate marketing efforts and generate excitement for your store’s sales and promotions.
Here are some content ideas you can use this holiday season:
Giving the perfect gift is an art. Gift guides by affiliates are an effective way to generate leads for specific products, especially if they are niche-focused.
Gift guides are perfect for just about any type of channel or platform. This could be special holiday content for blogs and websites. It can also be used for social media posts like curated Pinterest boards with pinned souvenirs or special Facebook picture albums featuring each item.
Gift guides are particularly great video content, such as affiliates explaining why each product makes the perfect gift. Here is an example of YouTube video content from a Sephora beauty blogger.
Gift guide content should be curated and adapted. Make gift guides manageable by organizing lists based on certain factors such as age, gender, interests or budget.
Some popular gift guides include:
- Holiday Must-have Gift Guide
- Affordable Holiday Gifts
- Vacation Gift Guide Under $50
- Best Gifts for Women/Men
- What Are You Getting Your Boy/Girlfriend This Christmas?
- Sock fillers under $10
- Hidden Santa on a Budget
Or niche-specific gift guides:
- Best Holiday Tech Gifts 2019
- Gift Guide for the Traveler
- Food Lover Gift Guide
- Picture Perfect: Gifts for Photographers
- Unique Gifts for Geeks
- Eco-Friendly Gifts
Be sure to include high-quality images along with the text. Make all gifts easily accessible with links to gift-specific landing pages. Viewers should have almost instant access to the featured giveaways.
Wish lists are the perfect holiday content for impressive promotions. As their title suggests, these affiliates have an impact on their audience. Therefore, what they say they want for the holiday will inspire their followers and therefore influence their purchasing decisions.
Collaborate with influencers to create a niche-tailored list full of products in your store.
Like gift guides, lists should be manageable and accessible. At the same time, the influencer should be personal, making it a genuine experience for the audience (if a beauty influencer is trying to push their tech products, they’ll know something is up).
We mentioned earlier how influencers tend to focus on social media channels. They can share their wish lists by:
Instagram Influencers: Post images full of wish list items, each with a number corresponding to the product names. If you’re working closely with the influencer, consider sending products ahead (like the example below) so they can create flat-looking images and videos.
It is important to include the product names in the title, as Instagram does not allow linking on the image. “All of these items can be purchased from @yourstory. Click the link in my profile to shop.”
Make sure affiliates tag your brand’s Instagram page and mention affiliate links in their bio.
YouTube Influencers: Create videos with a summary of each item on the wishlist. Influencers can offer their insights on why they want this product and why it’s a must-have this season. Check out this YouTube wishlist example.
Like Instagram, it’s best to number or name each featured wishlist item. Use these numbers or product names with corresponding affiliate links in the video title. YouTube allows multiple links to be posted, so affiliates can link (using our deep linking feature) for each item they feature. This will direct audiences to specific products rather than a general landing page.
Pinterest Influencers: Pin wishlist items to a holiday-specific PinBoard. Each pinned item should contain affiliate links that lead directly to specific product pages, where viewers can easily buy.
Much like gift guides, wish lists should be curated and specific. This means making a wish list not only for the influencer, but also for their niche like “fitness” or “travel” or “techy”. This will maximize exposure by bringing up your pins in relevant searches.
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Holiday Sale Overview
Sales are synonymous with the holiday season. Your store is likely to have special offers that affiliates can actively promote. One way to start is with the holiday discounts overview, which is a general way to convey everything about your holiday deals.
Affiliates may post an overview of your sale, which includes product discounts, site promotions, and bundle discounts. This post may also include when the discount is active and how much customers can save. If you want to direct traffic to a specific product, affiliates can use our deep linking feature.
Great for sales overview, blogs and website pages. It also works well for long-text social media posts on Facebook and LinkedIn.
Here is an example of affiliate placement from Health Magazine.
Affiliates share their experience with your brand and why they love your product(s). Product reviews can easily be attributed to gift guides during the holiday season.
One of the best platforms for product reviews is YouTube because product reviews tend to be more in-depth and often show the product in action. Affiliates can list all the products they’ve reviewed in the video title with a direct link to the products (again, using our deep linking feature). Additionally, affiliates can offer a coupon code during the video to further entice viewers.
If you have a new product emerging, use affiliates to promote your new products to the masses by sharing their reviews and creating excitement around the product launch.
Affiliates provide a great voice of urgency for sales deadlines. Use social media posts to convey text messages in posts, stories and graphics.
Some phrases they can use include:
- Holiday Countdown Promotions
- Deadline for Submission
- Time is running out
- Last Minute Deals
- Sale Ends Today
- Last Chance to Save
- Fast Selling
Interested in more?
We’re here to help you during the Christmas sale season. Be sure to check out the Tapfiliate blog for more advice.