5 Tips on How to Do This

Brand awareness is one of the most important parts of running a business in a highly competitive world. The internet has made it perhaps more difficult to stay relevant, so branding is something businesses should know very well.

More than 70% of brand managers will tell you that building an audience is far more important than converting sales – and they’re right! Without proper branding and awareness of how your brand is performing, you will find it more difficult to maintain your customer’s loyalty and drive more sales overall.

Brand awareness 1
Image source: Pexels

So how can we measure the awareness of a brand? We’ve put together some helpful tips and guidance to help strengthen your branding and understanding of successfully targeting your audience.

Collect data through surveys and feedback forms

When looking at how to measure brand awareness, one of the most valuable things to have is data. The best way to collect data for this is specifically surveys and feedback forms. Of course, not everyone likes the idea of ​​filling out a survey, so you might want to add some incentive to that whenever possible.

But if you structure surveys correctly and ask the right questions, you can gather a lot of information from your target audience about how well your brand is performing. When distributing these surveys, it’s worth doing it through agencies and platforms that make it to the masses.

It is much more efficient to reach everyone, not just your current customers. Why? Your customers are already aware of your existence, so you may not get a lot of rich data behind them. Here are a few examples of questions you might want to include in these surveys:

  • Have you seen the advertisement of our brand in the past?
  • What is the first brand that comes to your mind when you hear the word (product)?
  • Please indicate your age/gender/annual income.

Feedback forms are also useful for understanding your brand and how much impact it has had on a customer’s purchase of your product or service. For feedback forms you can ask any of the following questions:

  • What made you buy our product?
  • Did you know our brand before you buy?
  • Have you used our brand in the past?

These questions will provide you with data on what drives customers to buy products and how well your brand is known to salespeople.

No matter how many social media platforms you’re on, it’s helpful to watch each one closely to clarify your target audience. It was found by the Global Web Index that 54% of social crawlers will use social media to research products in 2018.

That’s why targeting your target audience is crucial to ensure your products or services are shown at the right time and in the right place. But how do you see who is following you and who is interested in your content? There is definitely a difference between the two because while you may have followers, not all of them will be your target audience.

There are many great platforms and tools you can use to see how well your social media platforms are performing. We’ve put together a few of the best that can help you track your social media following.

Hootsuite

Social media reach can help shed some light on how well your brand is performing. Hootsuite is one of the OGs when it comes to social media monitoring and offers several features that can help with that.

Brand awareness - Hootsuite

Image source: Hootsuite

Not only will it allow you to set up as many social media platforms as you want, but you can also see the relevance and performance of the hashtags and keywords you use. It’s also good for checking the locations of your target audience and how much reach and engagement each post gets.

Google Analytics

Google Analytics is a classic and great to help you gather more information about your target audience. As your brand grows, your target audience can and does change, depending on what you offer.

Brand awareness: Google analytics
Image source: Google Analytics

With Google Analytics, you can discover more about who your target audience is, how they come across your content, and what content they prefer over others.

tailwind

Tailwind, two very visual platforms that are especially good for Pinterest and Instagram. Tailwind is great for providing in-depth analysis, helping you monitor the accounts you own and manage each account’s streams.

Brand awareness
Image source: Tailwind

It is also useful for understanding the performance of your competitors.

Use software to find brand mentions

Talking about the brand is helpful for understanding how much is being talked about your brand in general and during marketing campaigns. By keeping track of how many brands you’re talking about, it can help you understand the effectiveness of your marketing overall.

There are tons of software options to choose from when following brand promises, so here are a few software options to try.

to mention

Mention is a good option for finding brand mentions because it lets you set up alerts so you don’t miss any alerts. This can be important during larger marketing campaigns where you seek to mention influential people and companies.

Engagement and engagement is important, and it may be good to set up alerts to understand who you should respond to. With this tool, it allows you to monitor exactly what you want while also giving you an idea of ​​the influence level of each reviewer. This is useful when you want to retweet or share stories your audience has posted on their platform.

Brand awareness Mention
Image source: Honorable Mention

awario

Awario is probably one of the best for brand monitoring. Whether it’s an official news site or an amateur blog site, it helps keep track of brand mentions on the most popular social media platforms and any website that exists online.

With millions of resources to monitor, your digital finger is on your pulse. This will ensure that you don’t miss out on your brand’s critical promises. It allows you to interact and interact with all the meaningful sayings out there.

media toolkit

Mediatoolkit provides real-time tracking of articles, hashtags or comments from all over the world for your brand.

Sign up for alerts so you don’t miss a thing and engage and interact with people talking about your business.

Pay attention to your content performance

Content is king and something that can be impressive for your brand. If you’re posting consistent and high-quality content, it will get plenty of engagement. This engagement will keep your brand relevant and impress your customers, resulting in more sales for your business.

When it comes to your content to tailor what you’ll be creating next, it’s worth taking a look at what’s performing well and what isn’t. It is better to upgrade and develop your content to suit the customer’s needs and desires.

A valuable way to keep an eye on your content performance is to look at the engagement on each post. If on a social media platform, take advantage of the free analytics that those platforms provide. There’s a lot you can do when it comes to reach, gender percentage, shares and any savings when it comes to these analytics.

When needed, you may want to look into outsourcing your content requirements if you feel the quality isn’t quite there in-house. Not every business has the resources to hire professional writers and content creators, so outsourcing can be beneficial.

Take a look at your competitors and their popularity

While it’s not always productive to focus too much on your competitors, it’s worth examining how good they are.

Sometimes a little competitor research can be good for figuring out how you can improve your branding decisions. Semrush is the perfect platform for you to delve deeper into your competitors’ online performance. You can examine your competitor’s traffic and see which pages on their website are doing the best.

Brand awareness SEMRUSH
Image source: SEMRush

With this knowledge, you can apply some of your own methods when marking. Studying their tactics and strategies can certainly help as you share the spotlight with your opponents.

Why is brand awareness important?

Brand awareness is essential for any business as it is part of the first step into the marketing funnel. It helps your marketing team understand your customers and target demographic. It’s a foundation you can’t afford to skip when it comes to building your business.

Follow these tips and use some of the mentioned software and tools to measure your brand awareness. It can help you achieve more success for your brand in the future.

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