Ecommerce Design Tips Black Friday and Cyber ​​Monday

5 Ecommerce Design Tips to Use During Black Friday

Black Friday is wildly popular with consumers, a survey found 24% of Americans She plans to shop on Black Friday. Last year, Black Friday was created $9.03 billion in total sales. With the abundance of cash facing the United States, this year is sure to get even better. You cannot miss the opportunity.

On November 26, you will see a mass of visitors coming to your site ready to buy from all your discounted products. They’ve been waiting a full year for Black Friday, and they’re ready to take action.

The question you should ask yourself is “how can I make the most sales on my e-commerce site?”, not whether people will buy or not.

One way to answer this question is with your help shop design.

When Black Friday arrives, visitors should see your ecommerce store ready for it. Ecommerce website design has significant benefits, and tailoring your store design to this particular date will help increase your conversion rate and maximize your sales. Here are five Black Friday tips to help you do just that:

Customize Your Theme for Black Friday

On any given day, your store’s visual appearance should fulfill its mission to represent your brand, highlight your value proposition, and present it appropriately through a positive customer experience.

Offering discounts may not be your main focus throughout the year, but that’s not the case on Black Friday. you want change your theme like this every major design element– your navigation bar, product pages – brings people to your offers.

You can do this by making certain changes to your theme’s design, or by changing your theme entirely, as you’ll see in a moment. Numerous free and premium themes are available for Black Friday, all depending on the e-commerce platform you choose.

When you choose a new theme, make sure it’s optimized for mobile as many people will be using their phones to shop this year.

The first change you want to make to your theme is to link to your Black Friday sale pages directly from your navigation bar. You can say “Deals”, “Black Friday Deals” or anything related to your discounts, as long as you place them at the top of the screen.


Image source: Dyson

When the visitor clicks the link, you want to redirect them to a product category page that shows all your discounted products. It’s a good idea to highlight popular products to further encourage people to buy.

You also want to feature your Black Friday deals on your homepage, which is the highest traffic page on your site for potential customers. Use high-contrast colors to grab the visitor’s attention and show your top deals, as J.Crew did in the example below.

Leverage Scarcity with Pop-ups and Floating Bars

The main reason Black Friday is so effective in generating sales isn’t just because of the big discounts. Most sites only focus on selling regularly low-priced items and don’t sell as many as Black Friday.

The reason for Black Friday’s popularity and success is famine.

Behavioral psychologists and economists call our internal assumption that what we think is scarce has value, the “scarcity bias,” and vice versa.

In other words, people take advantage of Black Friday because it’s a One-time opportunity to purchase highly discounted products They couldn’t have bought it otherwise. Black Friday wouldn’t have had the same effect if it had lasted a week or a month.

The more you stress the scarcity, the more you can sell. You can do it with the help of pop-ups and floating rods.

Pop-ups It is popular with marketers for growing their email lists and promoting their offers like Black Friday.

Your Black Friday pop-ups should have a countdown timer that displays the time until offers are gone. This will increase the FOMO (Fear of Losing) your visitors and encourage them to shop before the day is out.

Image source: H&M website

Ideally, your popups should include a strong call to action (CTA) that tells people what to do – for example, “Get Quotes!”. Use a color that contrasts with the rest of your popup to draw your visitors’ attention to the CTA.

Another less intrusive method is to use it. floating rods, appearing at the bottom or top of a page. They are popular with ecommerce marketers because they stay in sight when a visitor goes to another page or scrolls down a page. People tend to be more open to them, as they don’t interrupt the user experience as much as pop-ups.

Image source: GAP website

Create Gift Guides

Believe it or not, people are out of Black Friday. avoiding holiday shopping. One of the reasons explaining this fact is that Black Friday is almost a month away from Christmas Eve.

According to research from the National Retail Federation, more than half of holiday customers start researching and planning your gifts October or before. Their research also shows that the average Black Friday customer spends $313.29 on gifts, 69% their total budgets


Image source: National Retail Foundation

You can attract gift recipients using gift guidesshowcases a list of curated products ideal for your different segments. As a result, you will avoid the “paradox of choice,” a process that prevents people from buying from the overwhelming shopping options available.

You want to categorize your offers by visitor to create guides:

  • Demographics: Gender, age, situations, specific product uses, etc.
  • Interests: Hobbies, occupations, personality traits, etc.
  • Price: Expensive, moderately priced or cheap.


Image source: Target website

To create a gift guide, you need to create a unique category page or even a landing page where you will group your products by different segments from above. On this page, you will filter all products (eg Women’s Gifts as in the example below) that meet the selected criteria.

Use Site-Wide Banners

Another alternative to popups and floating bars site wide banners Takes visitors to your Back Friday deals page.

Think of a site-wide banner like a display ad, except that they fit natively with your site; see them as “internal” ads. Just like an ad, your promotional site-wide banner should highlight offers and discounts from your store for the visitor to click through.

As the name suggests, site-wide banners are category pages, subcategory pages, etc. appears on every homepage on your site.

Ideally, display your banner above the fold. This can be above your nav bar and near your logo, or below the nav bar but still above the fold. As explained earlier, when the visitor clicks on the banner, they should be directed to your deals page.


Image source: The Home Depot

According to the 2018 Nielsen survey, 46% of respondents viewing shopping as a chore As a result, the better your shopping experience, the easier it will be to persuade people to buy.

A seamless user experience is essential during Black Friday, where time is a factor and people want to buy as much as possible within 24 hours. You are already taking a step in the right direction by allowing your visitors to go directly to the discount pages with the help of pop-ups and banners. However, this is not enough.

To start, allow guest payment. Under this format, your buyers will not need to create an account, which reduces purchasing hassle, reduces cart abandonment, and helps users convert faster.

One study found that 24% of respondents they abandon their cart when forced to create an account at checkout.


Image source: Lego website

The only downside to guest pay, and the reason many companies still use it, is that it limits your ability to form a long-term relationship with your buyers. However, for Black Friday, the benefits of guest checkout are greater than the disadvantages, so you should consider using it.

Another vital point is provide multiple payment methods. In addition to credit and debit cards and online payment options like Stripe, consider offering:

  • Integrated express payments such as Amazon Pay and PayPal
  • Mobile payment wallets like Apple Pay and Google Pay
  • Buy now pay later methods like Afterpay and Klarna

Finally, you have to Simplify the payment experience by reducing distractions and increasing clarity. This includes:

  • Remove header and footer on checkout pages
  • Making your CTAs (e.g. Add to Cart) the only action they can take on your product pages
  • Allow users to use billing addresses as delivery addresses
  • Using data validation and autocomplete
  • Requesting payment information as the last step of the payment process

For example, Sonos, a manufacturer of home audio systems, displays a clear CTA (pay button) without any headers or footers (the logo seen in the image below is not clickable).


Image source: Sonos website

The checkout page simplifies the billing information using the shipping address data and finally requests the payment information. They also offer various payment methods such as Paypal and Klarna.


Image source: Sonos website

Solution

To take advantage of e-commerce design to take advantage of Black Friday this year, don’t forget to adapt your e-commerce store’s visual theme for Black Friday using unique color schemes that stand out from your default design. Also, make sure your site is optimized for mobile so you can increase mobile sales.

Use pop-ups, floating bars, and site-wide banners to get people to visit your Black Friday sale pages and giveaway guides that target an often overlooked segment.

When buyers land on these pages, make sure it offers a seamless shopping experience. If you follow this advice, this year’s Black Friday will be the biggest shopping day of the year for your e-commerce business. Use the best practices and design tips on this ecommerce homepage for the best chance of success. Doing so will help you take advantage of good store design goals i.e. increased revenue and conversion rates for Black Friday 2021.

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