SaaS Marketing examples 2

4 SaaS Marketing Examples You’ll Want to Try Yourself

When it comes to marketing, SaaS companies face huge challenges.

It’s like finding a creative way to display an intangible product.

Or to stand out in a rapidly growing and highly competitive industry.

And finally, acquiring quality leads who will eventually become paying customers.

Marketing a digital, subscription-based product is very different from the traditional product-based marketing strategies we’re used to.

We’ll look at 4 SaaS companies that are good at marketing and how you can apply these strategies to your own affiliate program.


If there’s anything remotely related to SEO on Google, you’ll likely find Moz at the top of your search results.

Moz is an SEO software that has built in a marketing strategy to create tons of content.

However, instead of focusing solely on how their software works, their content is based on understanding and mastering SEO.

By expanding their content beyond the product, they were able to reach a wide range of audiences. They started producing content for everyone, from beginner’s guides for newbies to weekly Whiteboard videos for more experienced marketers.

How can you use this for your affiliate program?

Just as Moz diversifies its content for a variety of audiences, you can do the same.

Do this by partnering with various affiliates that can create different types of content for different audiences.

Reach audiences for the first time by partnering with affiliates that use your software but are not necessarily in the industry. For example, a travel influencer promoting a video editing software as one of their tools for Instagram feeds.

Or reach more audiences by partnering with affiliates who can create in-depth content for those who already know and are familiar with industry solutions. For example, a niche blogger who studies how to use certain technical features of a video editing software.


No marketing campaign or ad spend can beat a great product with happy customers.

Just ask Trello.

As a collaboration software, Trello is a fan favorite for organizing projects, teams, and workflows. So much so that they were able to create a marketing strategy entirely based on what their customers said.

Rather than investing in a marketing budget, Trello decided to focus its efforts on building a great, high-quality product.

Then, they let the customers do the marketing.

By word of mouth, the voices of customers became successful promotions – the company reached more than 50 million users in 2019.

How can you use this for your affiliate program?

Leverage word of mouth through customer testimonials, product reviews, blog features, and social media posts.

SaaS customers want to hear reviews. Search review sites for your product and promote your affiliate program to embed on their site.

Customer testimonials give your brand confidence and make your product more relatable. Encourage your customers to share their experiences along with referral links for others to sign up.

Ratings help build your reputation and build credibility for your brand. Use positive customer ratings as content for affiliate marketing assets.

As a result, the ultimate goal should be to get people talking.


Cloud storage is not an everyday topic of conversation. But Dropbox somehow got everyone talking and grew from 100,000 users to over 4 million in a few years.

How did they do this? By making it easy to share referrals.

Dropbox is one of the best examples of referral marketing.

By making referral links easily accessible and shareable, customers were able to effortlessly promote the software with others. Moreover, users were rewarded for their referrals.

How can you use this for your affiliate program?

If you’re here, you’re probably already using a referral or affiliate program. If not, Dropbox is just one of many examples of why you should be.

Like we said, Dropbox’s referral program worked great because it made it easy.

You can do the same using Tapfiliate’s Partner Recruitment feature.

By enabling Co-Recruitment, your new customers can become affiliate candidates who will automatically send you a referral link they can use to promote your business.

When they lead a new conversion or customer, the affiliate candidate is immediately promoted to affiliate status and invited to log into their dashboard. Then they can view their performance and find more of your program’s resources.

This means that your affiliate program will be ready for your client and most importantly easy.


The term “influencer” is often associated with stylish 20s who share their jet-set lifestyle via Instagram.

However, influencers can be anyone who is truly influential.

For Canva, once a small graphic design startup, it was Guy Kawasaki. Guy was the marketing guru behind Apple and is now Canva’s Lead News Editor.

Putting his full weight on the company, “The Macintosh democratized computers; Google democratized information; and eBay democratized commerce. Likewise, Canva is democratizing design.”

This influencer, which makes news headlines and blog features, has generated quite a bit of attention for Canva. It’s so big that Canva started growing by 30,000 users every day of the week, just two years after its launch.

How can you use this for your affiliate program?

We wrote about how influencers can be great for your affiliate program. Influencers provide brand promotion, reach large audiences and generate leads.

If you want to include influencers in your affiliate marketing strategy, don’t limit your search to just those that fit the famous description.

As Canva proves, an influencer is much more than a high follower count.

Instead, find someone with a stamp of approval that matters to audiences, such as experts with a strong background and significant industry experience.

And find someone who can generate excitement for your brand – connect with the people behind big brands or have notable projects in their portfolio.


These are just a few examples of the many SaaS companies that have found effective marketing strategies. If you need more inspiration you can check out other saas examples.

Do you have any in mind? Tweet us your thoughts @Tapfiliate.

Then be sure to check out our blog for more SaaS affiliate marketing tips!

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