4 Great Examples of Affiliate Email Marketing Campaigns

Most businesses focus on traditional marketing strategies such as content marketing, SEO, PPC, and SMM. These strategies can bring great results, but they have a major drawback – they require a good upfront budget.

On the other hand, affiliate marketing works the other way around – you only have to pay a percentage of the sale once it’s completed. Therefore, creating an affiliate marketing program is a complement to other forms of digital marketing.

In this article, we’ll take a look at some of the best examples of email affiliate campaigns and discuss what makes them so successful so you can repeat this success with your affiliates.

Here are the things we will cover:

What is an affiliate email marketing campaign?

An affiliate email marketing campaign is the same as any other email campaign. The only difference is that it includes affiliate links to products where the email sender earns commissions from sales that refer to your business.

Why should you use email affiliate marketing partners as part of your affiliate strategy?

As a brand that works with affiliate marketers, having a diverse revenue stream from your affiliates is essential. You do this by working with different types of affiliates, including email affiliates. These affiliates have an extensive email list and can promote your products to their target audience.

Email is still a high-performance marketing method, so email partners are a great idea for your brand. It puts you in front of a diverse audience that you might not be able to reach on your own or with your other affiliates. That’s why email partners are so important.

Examples of affiliate email marketing campaigns

Here are four examples of different email affiliate marketing campaigns and what we can learn from them.

AppSumo – king of SaaS deals and witty emails

AppSumo is a digital marketplace known for offering lifetime SaaS opportunities to entrepreneurs and small business owners worldwide. However, they are also known for writing funny and super effective emails.

Whatever the scale and the fact that AppSumo has its own market, this is still textbook affiliate marketing. They have a few products of their own, but most of the platform is meant to incentivize third-party SaaS deals for a percentage commission.

Here’s how they introduced Oviond, a marketing data platform in their market some time ago:

AppSumo affiliate campaign example

Image source: AppSumo newsletter screenshot

What can we learn from AppSumo?

Only the subject line is “To eternity… Oviond!” It will put a smile on the buyer’s face. And considering this is a purely promotional email – it’s not easy to do. Most promotional emails are deleted or marked as spam, sometimes even before they are opened.

While witty writing takes skill and practice, there’s a lot to learn from AppSummo as you can’t quite rely on templates. If your affiliates manage to make people laugh, their audience will have nothing against promotional affiliate emails.

You can even take it a step further and edit your website copy to match the humor of your affiliates email campaigns and vice versa. This can have a huge impact and increase brand awareness at all levels. This will not only improve the email marketing campaign but also increase conversion rates.

BuzzFeed – the best example of good lead segmentation

BuzzFeed is known as a procrastinator favorite, a website where you can browse for hours on easy-to-digest and entertaining content.

But while the website itself is bland and fun, affiliate-based business models are a prime example of how your affiliates can run affiliate email marketing campaigns.

Where BuzzFeed shines is in email subscriber segmentation. Their website is extensive, but if you choose to sign up for their newsletter, you will be able to choose the topics that interest you and receive the latest updates accordingly:

Buzzfeed segmentation example

Image Source: BuzzFeed

By segmenting it, BuzzFeed allows BuzzFeed to more precisely target people with their affiliate-focused content and give them things that are more likely to interest them.

For example, if you choose the “Nifty home” newsletter, even the welcome email will include many of BuzzFeed’s famous easy-to-read articles, with helpful DIY tips and upgrades, all interwoven with partners’ products:

Buzzfeed Nifty newsletter example

Image source: BuzzFeed Nifty Home newsletter screenshot

What can we learn from Buzzfeed?

You can learn a lot from BuzzFeed’s segmentation and apply it to any email list. Even if your audience isn’t that diverse, your affiliates can narrow their campaign efforts by subscribers’ location, gender, age, or similar criteria you might suggest to include on the opt-in form. This way, you’ll make email efforts more targeted, which directly impacts open rates and conversions.

WPBeginner – affiliate commissions through world-class educational content

Anyone who owns a WordPress website has probably come across WPBeginner, one of the largest blogs dedicated to WordPress. Although their name suggests they are beginner-friendly, advanced WordPress developers also use their blogs as it offers simple solutions to even complex problems.

While they do a great job with SEO, WPBeginner also does a great job with their newsletter, as you can see their site on most WP-related search queries. In fact, there is a lot to learn from welcome emails alone:

WP Novice welcome email example

Image source: WPBeginner newsletter screenshot

What can we learn from WPBeginner?

The welcome email is often a missed opportunity because many affiliates use it as a confirmation page where they leave a “thank you for subscribing” message. Turning the welcome email itself into a genuine helpful resource with affiliate links will not only generate a potential sale, but will also trigger new subscribers to keep reading future emails.

If subscribers see value in the welcome email itself, they are likely to pay attention to any future emails your affiliates send. Especially if you end your welcome email with:

WPBeginner email logout example
Image source: WPBeginner newsletter screenshot

Adam Enfroy – targeting niche audiences through calls to action

Adam Enfroy is one of the biggest names in the blogging and affiliate marketing world. The reason for her popularity is her rapid rise to stardom – she started her blog only three years ago and has achieved phenomenal results in a very short time. Most of his earnings came from affiliate marketing, so he knows what he’s talking about.

The main reason Adam is on the list is his unique email campaign. Unlike most other websites, it doesn’t have a classic “subscribe to my newsletter” form. Instead, it uses the “FREE BLOGING MASTERCLASS” button that is clearly visible in the website header.

Adam Enfroy niches

Image Source: adamenfroy.com

Every person who signs up for the free blogging master class is a (potential) affiliate blogger. This means that the entire audience is already segmented and all potential customers will fall into a single niche.

As the guy narrows his niche, every subscriber will become a “hot” lead and more willing to read his articles and click on promotional links in emails.

If your affiliates narrow down your target audience as well as Adam, it will make it much easier for them to write emails.

Since the guy only talks to (potential) bloggers, it becomes all too easy to draw their attention to the subject line: “Meet Eddy (From zero to 5 digit blogger in less than 1 year). And the email itself has everything well structured yet simple – a video reference, a free resource, and ultimately Adam’s central leads to the website about the product, helpful articles, all with lots of affiliate links.While this email does not contain any affiliate links, there are plenty of links on the website.

Adam Enfroy email example

Image source: Adam Enfroy newsletter screenshot

What can we learn from Adam?

Adam’s example of narrowing down a single consumer group through call-to-action buttons effectively attracts the right kind of audience. Such leads will be much more receptive to clicking on affiliate product recommendations or even often neglected links found in your affiliate’s corporate email signature field.

You can also recommend this super effective tactic to your partners and potentially implement it on your own website.

Improve your email affiliate marketing campaigns today

Examples from AppSumo, Fiverr, BuzzFeed, and Adam Enfroy show us that there are completely different approaches to email affiliate marketing that can be successful.

There is absolutely no reason not to apply the tactics to your affiliate campaigns now. Ask affiliates to add humor to their emails, focus on potential customers using targeted call-to-action buttons or detailed segmentation, or offer potential affiliates multiple ways to sell your products and services.

All of these tactics can complement each other and when combined can create a killer affiliate marketing campaign that brings success to both you and your affiliates, making them worth trying.

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