Discover how your business can prepare to launch an affiliate campaign in the metadatabase.
Metaverse is a hot topic right now and for good reason. Some see it as a fad that’s full of hype and has no real value, but some of the world’s biggest brands like Coca-Cola, Louis Vuitton, and Nike are begging to differ.
Companies large and small are using the metadata warehouse as a new and profitable marketing channel, and one of the ways to do this is to use this virtual world for affiliate marketing. This post explores how to start an affiliate marketing campaign in the metadata, from finding the right partners to providing metadata-ready content to promote your brand.
Here are the things we will cover:
Metaverse is a concept that describes a permanent virtual world that people can access from anywhere via an internet connection and come to work, live and play in ways not possible in the real world. In the metastore, users can create their own virtual environments and avatars; they can get together to attend virtual concerts, events and much more.
Current Metaverses and future Metaverses
In the future, Metaverse will ideally be a single, open platform where we can create and share our content in the same way that the current internet allows us to create websites, blogs and e-shops.
Today, however, the metaverse is still in its infancy, and there is not a single unified metaverse but a collection of disparate platforms such as Fortnite, Decentraland, Roblox, and others that act as little “Metaverses”.
Image source: Epicgames
These early versions of the metadata warehouse are independent virtual economies where users can create, buy and sell virtual goods, and even buy and sell real products. Some are powered by blockchain technology that allows native integration of cryptocurrencies and other crypto assets such as non-tradable tokens or NFTs, and some also operate as DAOs or decentralized autonomous entities, which are open, community-owned and regulated virtual environments.
The metadatabase is intended to be the next stage in link evolution. It offers new and exciting ways for brands to reach their target audience. As it comes of age, it will deliver more powerful and immersive experiences based on user-generated content, making it the perfect playground for digital marketers of all types, including affiliate marketers.
Add in all the hype around the meta universe following Facebook’s rebranding as Meta, and even greater hype about NFTs in the last 2021, and it’s easy to see why so many brands and businesses are trying to take action before anyone else. Finding affiliates to market your products to in the metaverse is an easy way to get started.
It may seem strange to talk about finding an affiliate in a place that is not yet formed or completely immature.
Even so, it is possible to find potential partners who will take your brand to the metadata repositories that are currently available, and will likely be very involved in the path of metadata development.
This is no longer science fiction, and one way or another, the metaverse (or metaverses) is sure to come. While its final shape and form has yet to be defined, both tech giants and giant tech communities are flexing their muscles to get there first.
So let’s say you found the right set of partners today and formed a partnership with some people who are working to develop and make metadata a reality. In this case, your company or brand will have gained a first mover advantage that you will be glad you have in the next five to ten years.
A single Google search for “Metaverse affiliate program” will give you some clear insights into what’s currently working in this space. Affiliate marketers go wild in search of the best affiliate programs to secure future sources of passive income on the internet. While some industries are emerging, others are starting to gain traction as they become more involved in the metaverse.
The most obvious candidates for successful affiliate programs on Metaverse are technology companies. Affiliates are seeking affiliate programs for any business involved in the development or operation of virtual worlds in any form. Some examples include:
Anything related to VR, AR or MR:
From headset manufacturers to haptic developers to VR pods and versatile treadmills, any company working on anything that will enhance our virtual, augmented and mixed reality experience is sure to find potential partners to help strengthen their business.
Image Source: Varjo
3D design/creation/animation software developers:
The metadata store will be a 3D virtual world, so we will need bigger and better software tools to create it. If your business is in any way related to this industry, you should be launching your metaverse affiliate program right now.
3D design/rendering/animation studios:
There will also be companies (that is, the people who create the front-end virtual world we’ll see when we delve into the metadata) that offer their services to use software to create 3D models and environments for realistic VR, AR, or MR experiences. necessary.
Most of the existing platforms, which we consider to be early versions of Metaverse, are 3D MMPOGs or 3D multiplayer online games. So naturally, any VR game development or publishing company will find their target audience in the metaverse today.
Computer-Brain Interface R&D companies:
Whether it’s breaking down barriers to physical barriers or increasing the speed at which we interact with ever-more powerful computers, CBI research is poised to play an important role in the future of technology. No wonder Elon Musk has invested so much in Neuralink.
An unclear choice
The travel and tourism industry may be disrupted by the emergence of the metaverse, people seek new ways to experience travel and visit popular tourist destinations in the metaverse before physically going there. Let’s say you run a tourism agency, start creating metastore-ready content today, and promote your brand on existing metastore platforms through affiliate marketing. When you reach the age of the Metaverse, you will have earned a reputation that no one can take from you.
If you’re in any of these industries, or any other industry that you think might be attractive to metaverse enthusiasts, here are some tips for getting started with your metaverse affiliate marketing campaign.
There are several places where you can find affiliates for your Metaverse affiliate campaign.
Virtual world platforms:
The best place to start is to look for affiliates on virtual world platforms built with the metastore in mind. These platforms will have users already interested in the idea of VR, AR and MR, and therefore more likely to want to promote your brand to their friends and followers. It’s important to target people who are actively creating these platforms or creating content for them. You can easily find them on places like Twitch and YouTube.
3D model marketplaces:
There are several well-known 3D model markets where you can find individuals and studios who would be interested in partnering for your business. Just make sure the terms of your affiliate program are attractive enough to motivate you to promote your products.
Image Source: CGtrader
Social media is a great place to find affiliates as it offers a large pool of people who are constantly looking for new and interesting content to share with their friends. You can target specific groups of people who frequently argue about technology, virtual reality, gaming, and of course the metadatabase. With a well-designed social media campaign that will engage potential partners and facilitate their engagement, you should have no trouble finding valuable partners.
Use an affiliated recruitment agency:
If you don’t want to deal with the hassle of finding affiliates yourself, you can always use an affiliate recruitment agency to do it for you. These agencies have a large network of individuals and studios already interested in becoming affiliates and will be more than happy to promote your products in exchange for a commission.
Tip 2: How to create an attractive offer
As for what you have to offer potential metaverse affiliates, there is a way to offer more than your typical sales commission. If you want to attract the type of crowd that hangs out in the metaverse with their friends, immutable tokens or NFTs are the way to go.
There are a growing number of ways to use NFTs for marketing and this is one of them. For example, you can offer a limited number of branded merchandise that affiliates can use or wear in their avatars on metaversion platforms. The virtual equivalent of handing out T-shirts.
A more valuable option is to offer tokens with special access benefits for your company’s physical products or services. This is possible with smart contracts powering NFTs. If you’re in a tech-driven business that has to do with metadata storage, your new partners will love it for the extra value it offers.
While this is already an attractive bonus, NFTs add value to your affiliate program in a more substantial way. Because NFTs are digital assets, they provide a double incentive for affiliates to work hard to promote your brand, then trade for profit if your project becomes popular and their price goes up. It can work on par with offering company stock as part of the commission, but that way you don’t lose equity over time.
If you have any experience with affiliate marketing, you know that you need to provide affiliates with a set of digital assets so they can show your brand’s image with only their voice. In a typical affiliate program these assets include image banners, HTML5 banners, video assets, affiliate links and more.
But what about metaverse affiliate marketing?
Remember, the important thing is that your partners promote your brand in the metadatabase. While your regular affiliate links will continue to work (and are still necessary at the moment), this means you need to start creating new types of branded digital content ready for the metaverse. This may include:
- 3D models of your physical products
- 360° videos instead of your normal flat 2D videos
Branded outfits for avatars and more
When it comes to affiliate marketing, there are several tried-and-true methods of finding new affiliates and running your campaigns. However, when it comes to marketing your business in the metadatabase, these methods need to evolve to be effective.
Starting an affiliate marketing campaign on the metadatabase is a great way to promote your business to a tech-savvy audience interested in VR, AR and MR. By targeting virtual world platforms, 3D model marketplaces and social media, you can reach a large number of potential affiliates who will be happy to help promote your products in exchange for a commission or unique digital assets like NFTs.
If you’re looking for the perfect way to jump on the Metaverse bandwagon, you may have just found it.