3 Steps to Hasty Success in Affiliate Marketing

3 Steps to Hasty Success in Affiliate Marketing

1 in 3 Americans reported starting a side study in 2020, at a time when the Economic Outlook reported that employment numbers would not return to pre-pandemic levels until 2024. For most of 2020 people were forced in and one of our only selling points was the internet for social connectivity.

The constant increase and interest in online side hustle proves that people want financial freedom, freedom of time and freedom of place. As evidence, this year, 24 percent of Americans surveyed in the same survey want to start a side business. They say it’s a way to generate passive income or diversify their income potential.

A thriving side hustle: affiliate marketing. “As long as you have a computer and internet connection, no money or experience is required to get started with affiliate marketing,” says Meghan Damico, Digistore24’s VP of US Sales. Digistore24 is an automated seller and affiliate marketing platform where sellers can automate sales, sell products and connect to an extensive, reliable affiliate network.

Ryan Alarid, Damico’s partner and VP of Marketing at Digistore24, believes affiliate marketing benefits both the affiliate and the online business. Together, they have increased Digistore24’s revenue from $2M to $66M in less than a year.

“With affiliate marketing, it’s as simple as taking an established brand or product and promoting it to your target audience,” says Alarid. “There is less risk to the company and the content is more authentic because the affiliate is motivated to create great posts that make their audience want to buy the product.”

Consumers spent $861 billion online in 2020, up 44 percent from 2019. With the rise of influencers and social media platforms, affiliate marketing has quickly become one of the largest sources of income online right now.

To succeed in affiliate marketing, Damico recommends three easy steps: choose the right social media platform, choose a niche, and promote products.

Step 1: Choose the Right Social Media Platform

Start on the social media platform that best suits your audience and content. Facebook has one of the broadest and most depth of age groups, but if you’re promoting products that will look more visually appealing in photos, you may want to choose Instagram. If the products you promote are perfect for Gen Z, TikTok may be your best bet.

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Step 2: Choose a Niche Unique to Your Personal Brand

Damico recommends considering your passions when deciding what types of products to promote. Affiliate marketing should fit naturally and authentically with the social media content you already create.

“You want to be candid with your followers, and that means you have to stay true to yourself with your social media content,” says Damico. “Your followers will connect with you more as you promote products that will add value to their lives.”

Step 3: Promote Products and Earn Money

“Fringe” products or unconventional products are great to start with. These products often come from smaller brands. At businesses that Damico works with, they told Damico that they prefer to work with affiliates that he owns and who truly love their products. a real follow-up, even if it’s a smaller number.

While affiliate marketing commissions can range from 5 to 100 percent, influencers usually earn a fixed amount for each post and the content must meet the standards. According to Damico, affiliate marketers have more flexibility and more creative freedom in their content.

Damico says the opportunities are endless. “When you’re ready to level up, you can start capturing emails and use email marketing to earn even more as an affiliate marketer.”

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