More than half of all online traffic now comes from mobile devices, so you should optimize your ecommerce site for these users.
Here are some tips to help you increase sales from mobile shoppers
1. Simplicity is key
Your mobile site should only contain the features necessary to make a purchase. If you have too many design elements, they can become distracting and confusing for users. Using white space to separate different elements on the page is a good way to keep things simple and easy to understand.
Make sure the layout of your pages is easy to navigate on a small screen. Use easy-to-touch buttons and menus and allow users to easily search for products.
Navigation menus can be quite tricky on mobile devices as space is limited and buttons need to be big enough for fingertips to click on them. One way to keep things simple is to use fewer menu items in your main menu and then create submenus for more elaborate options.
2. Make use of images
Images are a great way to draw attention to your products and increase sales. Use high-quality, eye-catching images to make users want to learn more about the product.
Make sure your images are the right size for mobile devices and easily visible on a small screen. If necessary, use the zoom features to enlarge the image when clicked.
3. Use videos
You can also use videos to make a strong impression on mobile shoppers. Product videos can help customers better understand and connect with your brand.
Make sure they are concise and add something to the user experience. While it’s a great way to market your products, using videos on mobile sites can slow down load times. Use them sparingly and only when they are indispensable.
4. Use large text
Text on a mobile device should be large and easy to read. This means using a clear font and plenty of contrast between the text and its background. It is recommended to use a font size of 16px.
Image source: J.Crew
5. Use a responsive design
Use responsive design so your site works well on mobile devices of any size and shape. A responsive website adapts to the screen size it is viewed on, so you don’t have to worry about optimizing your site for different devices. That way, your users can have the same great experience no matter what device they’re using.
If you’re using a separate mobile version of your site, make sure you can easily see product details important to shoppers, such as size and color options. Also make sure that prices are easy to see and make it easy for users to add items to their shopping cart.
6. Offer multiple payment options
Make sure you’ve added mobile-friendly payment methods like Apple Pay, and
AndroidPay. Many eCommerce customers are already familiar with these services, so allowing them to use these methods provides a more convenient way to shop on your site.
7. Include customer reviews
Customer reviews can be a valuable source of information for mobile shoppers. Make sure you include them on your site and make them easy for users to read.
However, don’t add too many reviews as it can be overwhelming. Adding key points from a few of the best reviews can help customers make an informed decision. For example, Amazon does a great job of displaying customer reviews or ratings. When you click on the ratings, you can get a more detailed view of the reviews.
Image source: Amazon
8. Use push notifications to keep customers up to date
Push notifications can be a great way to notify mobile users about sales, new products, and special offers. Make sure you only use them if they’re really relevant to customers, or they may unsubscribe from your site.
9. Display delivery times and costs prominently
Please ensure that important information such as delivery times and costs are prominently displayed on the page for customers to easily see. This will help them make a purchase quickly without having to search for the information they need. Place important information above the fold to make it visible when the page first loads.
Allowing users to share information about your products on social media is an essential feature for mobile shoppers. Add social sharing icons that allow users to easily share information with others.
11. Make sure your site loads fast on mobile devices
Mobile shoppers don’t want to wait while the page loads, so make sure your site loads fast and has no broken links or missing images. If a user has to wait more than three seconds for the page to load, they will likely switch to another, more responsive site.
If shoppers have questions or problems with their order, they need to find a way to contact you. Be sure to include a contact form on your mobile site and make it easy for users to find it.
Customers should be able to reach you easily on their mobile device, so include a link that allows them to email or make a phone call. This will lead to an enjoyable customer experience for every user on your mobile website.
13. Make it safe
Mobile shoppers expect the same level of security they would get from a desktop site, so make sure your mobile site is encrypted and secure.
14. Use clear and concise language
Use clear, concise language to describe your product and how it works. This will help customers understand the benefits of buying from you over other eCommerce sites with similar products or services available for purchase.
15. Use a color scheme that is easy on the eyes
Use colors like blue (which is easy on the eyes) to create an environment where customers feel comfortable navigating your website without feeling overwhelmed by too much information at once. Don’t use too many colors in one place – this will distract customers from the main purpose of your page (buying).
A contrasting color for your CTA button will help it stand out on the page and be more visible to customers. This makes it easy for them to click the button and complete their purchase. A great example is Etsy’s add to cart experience.
Image source: Etsy
16. Provide a FAQ section for frequently asked questions and concerns
Provide answers to common questions customers may have about purchasing from you to make their shopping experience easier and more enjoyable. This will also help reduce the number of customer service inquiries you may receive.
FAQs can also help you discover them in search engines because Google often presents what’s in the search results by expanding your brand presence there. For example, the team at gaming site Solitaired found that adding an FAQ to Yahtzee games attracts more interested visitors who subscribe to their premium offerings.
17. Keep your forms simple and easy to fill out
Keep your forms simple and easy to fill so customers aren’t disappointed when filling out the forms. If you have too many spaces or questions, it may keep customers from completing their order because they think it’s too much work for them.
18. Do not use popups on mobile devices
Avoid using pop-ups or other intrusive elements that might prevent someone from making a purchase on your site. These things often frustrate people and cause them to leave before they even start.
19. Reduce the number of steps in the checkout process
The more steps your checkout process has, the higher the chances that users will abandon their carts. Make sure to reduce this as much as possible by adding only the information that is absolutely necessary to complete a purchase.
20. Feel free to add the back button to your site
Please make sure the back button is visible so that customers can find it easily when browsing products or options. This will make them feel like they have control over how much time they spend on your page and will result in more purchases from mobile users who visit your store often but don’t want to wait for pages to load or scroll through menus.
21. Allow enough space and padding
Allow enough spacing and padding and design finger-friendly buttons to prevent accidental clicking on links or buttons that might drive customers away from your site. This will help them focus on what they are doing while shopping and make it easier for them to complete a purchase without any hassle.
22. Design with accessibility in mind
Design with accessibility in mind to assist customers who need special accommodations when shopping online. Consider what barriers might affect someone’s ability to navigate your site, and then design accordingly. This will ensure that everyone has an enjoyable experience using mobile devices for eCommerce transactions.
23. Test your site on various devices
Use the tools to test your website’s performance on mobile devices and make sure it works well in different browsers. This will help you identify issues that could affect conversion rates. If there are any issues with the way certain pages are displayed, try to fix them before launching your site publicly.
By following these design tips, you can create a more enjoyable and user-friendly experience for your customers who shop from their mobile devices. This will help increase sales and make it easier for everyone involved to complete a purchase. Keep these in mind when designing your next eCommerce website or overhauling an existing one – they can make all the difference to your bottom line.