2022 Affiliate Marketing Trends and Forecasts

2022 Affiliate Marketing Trends and Forecasts

It’s hard to believe, but for over a decade AM Navigator has been publishing affiliate marketing forecasts for the new year. It started with my personal forecasts for 2010, then compiled forecasts from experts other than myself for ten years and posted it on LinkedIn Pulse for 2021.

For 2022 (which will be here in less than two days), I once again reached out to a number of industry friends and long-time affiliate marketing veterans, and today I bring you a list of their thoughts. next year.

The “Comments” area at the bottom of this post is open to your thoughts and comments. Don’t be shy and let the industry know what it is joyful think. In the meantime, enjoy the following:

2022 Affiliate Marketing Trends and Forecasts


As more merchants embrace e-commerce and thus affiliate marketing, there will be more opportunities for smaller niche affiliates and influencers. As larger affiliates and influencers order higher placement fees and hybrid payment models, there will be an opening for small businesses on both sides of affiliate marketing to work more together. Small merchants will need to leverage third-party tools and network/platform capabilities to find them, but will find these smaller affiliates willing to work with them when they offer favorable terms regarding commissions, cookie lengths and special deals. Without the administrative bureaucracy of larger companies, merchants and affiliates will be able to close deals quickly to take advantage of market trends, popular culture and pandemic-era anomalies.

Tricia MeyerOwner, Sunshine Rewards (former Executive Director, Performance Marketing Association)


It’s been a bittersweet year, with much of the rapid growth of affiliates a legacy of Covid. Conventional wisdom argues that the gains of e-commerce will be combined with what will come after travel and events are fully recovered. This looks correct.

As we enter more and more common areas, the inability of networks to collectively deliver all program information via the API will continue to challenge smaller merchant players who will have to look for workarounds.

Except for the unforeseen circumstances, going public of the effect will mark the end of another chapter in the history of affiliate marketing, with its second unicorn after Honey. As is typically the case, the full outfit that comes with an exit will free up some of the channel’s best talent for other ventures.

Finally, the programmatic advertising camp will start taking more pictures in affiliate marketing to keep the budget to itself, so the affiliate needs to make a better case for itself.

Brook SchaafCEO, FMTC


In 2022, we will continue to see partnerships grow and evolve. The growth of new partnerships will be a key driver for the industry.

We will see more content commerce type partners as well as new distribution channels, all of which help create greater authenticity and value for consumers.

In the last 24 years, I have never been more excited or optimistic about this industry than I am now.

Todd CrawfordCo-Founder and Vice President of Strategic Initiatives, Impact.com


With an omnichannel approach more important (and challenging) than ever for e-commerce merchants in 2022, affiliate marketing will be a growing and vital asset for online retailers to meet their potential customers in as many places as possible. One segment where I hope affiliates will see significant demand and growth is nano and micro social influencers – those with smaller but engaging followers. These partners are a powerful resource for sellers to build brand affinity, stand out from the competition, and increase revenue through trusted product recommendations. Merchants who invest in these social influencer relationships as part of their affiliate program will benefit not only from increased brand reach but also from increased profitability results.

Tara McCommonsVice President Sales and Marketing, LinkConnector


Over the past decade, tremendous progress has been made in moderating affiliate behavior by networks and SaaS platforms to ensure a level playing field for all affiliates and partners in paid search. However, it remains a mole hit game, with the same bad actors moving their devious techniques from place to place where they can most easily avoid detection. I believe that in 2022 we will see the first efforts to systematically root out bad actors in a way that prevents them from constantly appearing elsewhere in the ecosystem. While achieving this ultimate goal will not be accomplished in a single year, the steps taken in 2022 will put us in a position to reach the holy grail of harmony – a clean ecosystem – in the years to come.

Van ChappellManaging Director, BrandVerity


As we mentioned above, if you have your own guesses, please be my guest and do so in the “Comments” area at the bottom of this post. No unanswered comments will be left.

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