2 Ctg talents that changed the digital agency scene

Both are the children of business families based in Chattogram. He holds the highest degree, one from the University of Greenwich in London and the other from Sunway University Malaysia in Malaysia.

Despite the attractive options of relocating abroad or joining family businesses, both chose to use their talents and go their separate ways.

Two aspiring young entrepreneurs Sheikh Uzair and Mukarrabin Ahasan from Chattogram co-founded digital marketing company Intelzaa with zero capital.

Instead, they built their office with furniture, buying fans and lights while the money was flowing in.

Their simply stated but elusive goal was to serve people’s needs while at the same time bringing Intelzaa to a height never seen before on Chattogram.

Over time, their companies now boast some of the largest national and international sales under their portfolio, including Ispahani Group, Well Food & Beverages, Diamond Cement, N Mohammad Group, Avenue Hotel & Suites, Rio Coffee, Twingle Ice Cream, Bigbite Chocolate. , VivA shoes, Afreen, Pitstop Restaurant & Bakery, Senang Insurance Malaysia.

Their annual turnover also exceeded the swaps.

From business to friendship
The chance encounter of Mukarrabin and Uzair at an event in 2018 is when the seeds of the idea were planted.

Uzair was an IT enthusiast and Mukarrabin saw the potential of the industry.

The two decided to put their heads together and have their talents pay dividends.

Sheikh Uzair, managing partner of Intelza, told The Business Standard: “I’ve been in business since I was a child, thanks to the family business. However, I was always thinking of doing something on my own without returning to the lap of the family. I was passionate about the IT industry, online marketing, consulting, promotion. and I thought about starting a branding business. Meanwhile, Mukarrabin came to visit the country from London and was in IT.

“This is how Intelzaa’s journey began.”

“I can proudly say that when we started Intelzaa we didn’t start with any money. There was no office or address. Our only capital was talent. Luckily, our first client was a Malaysian insurance broker named Senang. We do a huge data collection business for the organization,” he said.

“We had to sit in Bangladesh and add inventory to every street and home in Malaysia,” Uzair said.

Uzair said the company currently employs 12 IT professionals. Currently, they are working on affiliate marketing, web design, development, online marketing, consulting, promotion and branding of 12 well-known industry groups, including four foreign companies.

glowing recognition

Despite being in the field for less than four years, Intelzaa has already gained a lot of fans.

Nazifa Nuzhat, Brand Manager (Marketing) of the Ispahani group, told The Business Standard: “We’ve been working with Intelzaa since 2018. Our experience with them over the last few years has been really great. Intelzaa has always been a huge creative boost for us. Their quality content and their fast service makes them one of the most reliable agencies to work with”.

Mukarrabin Ahasan said, “Our goal was to do something that had never been done before in Chattogram, something we did by the grace of God on this scale. great city, the keys behind it”.

“Finally, after four years of hardship on a sweet and sour journey, we can say that we are on track to achieve what we had in mind at the beginning,” he said.

Branding or marketing is growing on Chattogram and for this purpose social media marketing has become a big player.

This is the market Intelzaa has been able to capture with great pleasure.

Sadneema Ahsan, Brand Manager of Well Food and Beverage Company Limited, said, “As a brand manager, I believe ad agencies are your real savior when it comes to shaping your brand. In this era of social media marketing, the value of digital marketing agencies is increasing. My journey to work with Intelzaa has been great. Intelzaa is not like our supplier. We are working as a team to create the digital platform of Well Food and Beverage Company Limited, one of the best local bakeries brands of the city.

High risk, high profit

Uzair, describing the journey, said that it was not easy.

“The fans and lights in the office came from the customers’ money. As the days passed, the number of furniture increased. That’s why we did not make a profit from Intelzaa in the first two and a half. But we used the money to establish a company. Currently, with the help of Intelzaa, we only do ‘Ektra’ for social responsibility. We started a collaborative workspace called “.

Describing the difficult part of the journey, Uzair said, “Initially, we trained a lot of people at our own expense. But in the end, none of them agreed to stay in Chattogram, but we left Malaysia and London to come to Bangladesh to do something. Chattogram.”

He said the main challenge at Chattogram was for everyone to get to Dhaka, so they had to work day and night to get the business on its feet initially.

“We are not only meeting the digital marketing needs of the customers, we are going out to know how the customers are getting any of their products,” said Uzair, adding that they advise companies on innovation and promotions based on customer behavior.

“That’s why customers adopted us.”

Mukarrabin Ahasan said, “Intelzaa wants to establish its own commercial digital campus here to institutionalize digital marketing. In this way, the unemployment problem of youth in Chattogram and surrounding districts will be solved. By presenting Chattogram before the world stage in the country.”

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