Mobile eCommerce is the future of retail and the second most popular way to shop online. The problem is that many mobile sites are not optimized for conversion and cart abandonment rates are much higher on mobile than on desktop computers. With this in mind, you should make sure that your mobile site is optimized for conversion rates. This blog post will discuss 13 strategies to help drive more sales to your mobile store.
1. Engage your customers with a mobile-friendly checkout process
Many retailers offer payment options to their mobile customers, but these payment processes are not always optimized for a mobile device and require a lot of customer input. On average, 85.6% of shoppers abandon a mobile ecommerce transaction because it takes too long! The key is to make the mobile payment process as fast and smooth as possible for customers.
There are several ways to optimize the purchasing flow of your online store. Some of the most effective strategies include making it easy for shoppers to enter their information while on a mobile device. One way is to enable the autofill function to quickly provide the option to complete the payment when customers enter their name, email address and phone number.
Another strategy is to provide store hours so customers know when you’re open, giving them more flexibility in how and when they want to buy from your online store. If customers can’t find what they’re looking for, they usually go elsewhere.
2. Optimize your site for mobile devices
Be sure to optimize your site for mobile devices, including smartphones and tablets.
If you make it easy for customers to complete an online purchase, they are more likely to convert and buy from your store. Your site should be optimized so that shoppers can use their mobile devices without difficulty. This will allow them to quickly browse all your products or services with a touch screen interface as well as one touch purchase.
You can then create a marketing campaign that targets consumers on their phones or other mobile devices using email marketing campaigns and social media platforms like Facebook and Twitter. These are more likely to appear in customers’ feeds, and your conversion rates will increase when they are completely satisfied!
3. Collect emails inconspicuously
You can also use your website to collect e-mail inconspicuously. For example, you could create a newsletter signup form in the sidebar of your site and offer some incentives for customers to subscribe. You can add an email icon that’s easy enough for mobile users to tap without having to scroll through other content or enter email addresses.
Always test your emails in different email clients and apps to ensure links and icons are available on various platforms. Sometimes Outlook can have issues and not work on mobile devices, which can reject many entries to your newsletter.
If your site has a blog, you can also include an email newsletter signup form at the bottom of each post to increase the likelihood that subscribers will be notified when new content is added to your website. This can help you grow your subscriber list of people who are currently interested in what you have to say!
4. View product recommendations on page
You can also use your website to display in-page product recommendations. This is a great way to increase conversions because it only takes one extra step for a customer who has already shown interest in your product!
If you want to display product recommendations on your website, consider using the following strategies:
– Display links at the top and bottom of each page. These should be linked to the specific products you want customers to buy.
– Add a widget to your homepage that recommends related products – these are great for eCommerce websites!
5. Help your visitors navigate your website easily on mobile devices.
A popular misconception is that mobile websites are hard to navigate, but that couldn’t be further from the truth! By providing links at all the key points of your important pages, you can enable users to navigate your website easily.
6. Use product images
Product images are your best friend when it comes to conversions on mobile.
When browsing a website, do you click on products with blurry images? We didn’t think so! Images should be as clear and high quality as possible as they will help customers decide what they want to buy. You can also use high-quality videos to show how customers can use your products.
Speed up your mobile website
If you’re not speeding up your mobile website, it can cost you dearly. You can reduce your load times by using Accelerated Mobile Pages (AMP). AMP is an open source initiative to speed up your mobile website by caching content locally on the device. You can add the AMP for WordPress plugin to any existing WordPress site to create an AMP version. This will help you speed up WordPress and rank your page higher in search results. You should also monitor your site for speed issues or other technical issues to ensure mobile customers have an unobstructed experience.
Provide digital wallet payment methods
You can also increase mobile e-commerce conversions by providing digital wallet payment methods. Mobile wallets like Apple Pay or Google Wallet are getting more popular. They offer a seamless way for customers to make purchases from their smartphones without entering sensitive card details on your site. However, the problem with these providers is that they only work for customers using an iPhone or Android device. For this reason, you should also offer a standard payment form on your site so that all your visitors can shop easily without having to switch between screens.
Optimize your category pages
You need to optimize your category pages so that it’s easy for mobile visitors to search and find what they want! It’s also a good idea to add filters to the category page. For example: if you have a clothing store, it would be helpful to filter by size. You should also make sure to include a backlink to your homepage on category pages so that visitors don’t get lost on your site and leave your site.
Make it easy to save orders
Another strategy to increase your mobile ecommerce conversions is to make it easier for visitors to purchase and save their orders. You can do this with a “Buy Now” button that allows customers to quickly complete their purchase. It’s also helpful to ask customers what size clothing they want before adding items to the cart, which can be done with a popup or input box.
It’s important to remember that customers are mobile savvy and want the same features on their smartphones as computers. Make sure your checkout is optimized for each device type!
Allow customers to continue shopping on another device
In the future, people can do anything on their phones. But for now, some people prefer to surf on mobile while completing their purchases on other platforms.
Fortunately, most major e-commerce sites have an easy fix – if you let customers continue shopping on desktop, they can add items to the cart via mobile.
This is the perfect solution when you’re on the go and want to buy something but don’t have time or access to your laptop at the moment.
View Customer Reviews
The next thing to keep in mind when designing a mobile commerce conversion strategy is the importance of customer reviews. Customer reviews help shoppers feel more confident about their purchase and can be a valuable tool for conversion optimization.
One way to get customers to leave reviews on your site is to send them an email after they make a purchase asking if the product was helpful.
You can encourage reviews by providing discounts or cash back to customers who leave feedback and take this strategy one step further.
Encouraging customer reviews is an excellent way to encourage them to write product testimonials and provide valuable information about your site that you may have missed in the description. This will increase your site’s perceived credibility, increasing conversion rates.
Provide live chat
Provide live chat option so customers can get instant help and information.
Let people chat with a store rep while on your site. This is a great way for customers who have questions about the product they’re viewing or need help making a decision, and it significantly reduces the likelihood of that customer leaving your website before completing their purchase.
With the growing popularity of mobile shopping, people can do their shopping wherever and whenever they want – but does that mean you have to miss out on potential business? Not possible! With the above strategies, you will increase your conversion rates without spending too much time or effort for mobile shoppers and you won’t miss this booming market.